Leading a full-scale twenty-week website revitalization initiative, overseeing content strategy, UX architecture, SEO optimization, and CMS implementation to restructure the company’s digital presence.

Conducting detailed audits of 50+ pages of legacy content to improve clarity, accuracy, and search performance, resulting in significantly streamlined navigation and improved content quality.

Designing and building a new multi page Wix site with updated branding, intuitive navigation, optimized CTAs, and a scalable resource library to support long-term content growth.

Implementing advanced functionality, including an E Rate Estimation Calculator, analytics dashboards, embedded media, and lead generation tools to enhance user engagement and conversion pathways.

Managing mobile responsiveness, ADA accessibility compliance, load time improvements, and full QA testing to ensure a seamless launch experience across devices.

Collaborating directly with leadership to align messaging, technical requirements, and user experience with organizational goals and donor engagement strategies.

Performed comprehensive audits of the law firm’s website content, tone, accuracy, SEO performance, and UX strategies to inform a full site restructuring plan.

Recreated and refined branding logos using Adobe Illustrator, improving visual consistency, and ensuring scalable, printable assets with precise color workflows.

Designed new site architecture for the homepage and main landing pages, integrating clear value propositions, improved content hierarchy, and interactive map features to enhance user engagement.

Executed keyword research, data optimization, and internal linking strategies that strengthened search visibility and improved alignment with user intent.

Managed CMS setup and technical configuration, ensuring secure hosting, fast load times, and analytics integration for ongoing performance monitoring.

Implemented lead generation enhancements, including CTAs and embedded forms, resulting in improved user interaction and higher-quality inbound inquiries.

Built and launched multiple SharePoint intranet pages under tight timelines, enabling on schedule delivery of a major internal communications initiative.

Demonstrated adaptability by learning SharePoint rapidly to support a high visibility project impacting cross departmental workflows.

Supported media relations activities, including media briefings, onsite training, and SME coordination for national communications efforts.

Wrote, edited, and proofread content for print and digital channels while monitoring social media, press releases, and online engagement to support brand reputation management.

Developed a comprehensive PowerPoint training deck documenting the process for creating advertising e blasts, ensuring a smooth transfer at contract completion.

Produced 3–5 advertiser e blasts bi-weekly using Higher Logic/Real Magnet, integrating images, HTML, and promotional copy to support revenue generating advertising placements.

Collaborated with internal teams to maintain brand consistency and meet advertiser requirements across all digital communications.

Developed strategic branding and event marketing plans to support the organization’s first major community event.

Created marketing materials and social media content to build awareness and drive audience engagement.

Partnered with internal and external stakeholders to coordinate event organization, contributing to a successful turnout of 200+ attendees.                  

Primary caregiver for a family member during their illness; provided full-time support, scheduled appointments, and additional healthcare services (outpatient), assisted with administering medications, and transported family member to and from appointments.

Strengthened student engagement and program visibility by creating clear, user‑friendly digital content, including a video presentation, improving enrollment and retention for the Bachelor of Applied Arts & Sciences (BAAS), Fire & Emergency Services program. Daily analysis and monitoring of student data through Banner, Inspire, Degree Works, and SharePoint to identify trends and recommend process improvements, reflecting the analytics‑driven approach used in marketing. I also contributed to academic advising training materials and cross‑department communication, ensuring consistent messaging and a streamlined student experience.

As an Admissions Counselor and Transfer Advisor, I delivered high‑impact communication across multiple channels to guide prospective students through the admissions journey. I managed and updated student information in Banner and Constant Contact, supporting targeted outreach and segmentation efforts like CRM‑based marketing workflows. I built strong relationships with internal teams and external partners to support recruitment initiatives, and initiative-taking communication with domestic and international applicants, contributing to increased enrollment and stronger conversion rates.

During my contract role with Harvard Divinity School’s Office of Graduate Admissions, I supported the team’s communication and outreach strategy by assisting with the creation and execution of targeted email campaigns and applicant communications in the SLATE CRM platform. I contributed to audience segmentation, message delivery, and content accuracy to ensure a consistent and engaging applicant experience. In addition, I collaborated with the admissions director and team to plan and execute events that strengthened brand presence among prospective and newly accepted students. Alongside the marketing‑aligned responsibilities, I managed the application, pre‑screening process and provided personalized outreach across phone, email, and in‑person channels to support a seamless admissions journey.