Marketing Tools & Skills
COMMUNICATIONS
Salesforce, Constant Contact, Higher Logic, Canva, Adobe InDesign & Illustrator, WordPress, Email & Social Media Campaigns, Copywriting, HTML/CSS, Content Strategy, CMS Platforms, Event Marketing, Public Speaking. Microsoft Teams, Asana (basic familiarity), Microsoft Office Suite
Strong written communication, online seminar facilitation, cross-cultural sensitivity, mission-driven approach.
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University of Michigan (Coursera): Writing and Editing: Word Choice and Word Order (October 2025)
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Google: Google Analytics (January 2023)
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LinkedIn Learning: SharePoint (January 2023)
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LinkedIn Learning: UX Design (September 2020)
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LinkedIn Learning: Digital Marketing (October 2019)
Experience
Marketing & Web Content Strategist (Hybrid/Freelance) September 2025 - Present
Pennick Barton, LLC, Webb City, MO
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Conducting comprehensive web content audits to assess tone, accuracy, and SEO performance.
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Recreated branding logos with emphasis on layout precision and optimized color workflows using Adobe Illustrator.
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Designing site architecture for home and landing pages, integrating clear value propositions and interactive map features.
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Executing keyword research, meta descriptions, and internal linking strategies to improve search engine rankings.
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Managing technical setup of CMS platforms, ensuring fast load times, secure hosting environments, and analytics integration.
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Implementing lead generation tools including strategic Calls-to-Action, embedded forms, and live chat features to boost conversion.
GAP SUMMARY
Career Sabbatical / Professional Development
January 2023-September 2025
Primary caregiver for a family member during their illness; provided almost full-time support, scheduled appointments, and additional healthcare services (outpatient), assisted with administering medications, and transported family member to and from appointments. In addition, relocated to another state to be close to other family members.
Marketing Coordinator (Remote)
July 2022-January 2023
College of American Pathologists, Northfield, IL
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Built multiple intranet pages in line with project timelines to facilitate on-time completion.
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Demonstrated exceptional versatility and willingness to contribute beyond job description by learning SharePoint within a brief period for a major intranet project.
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Provided media relations support for media briefings, onsite media training, and SME setup.
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Prepared and edited written content for print and web media and monitored the organization’s online presence through social media, news monitoring, and article tagging.
Marketing Coordinator (Remote)
July 2022-January 2023
College of American Pathologists, Northfield, IL
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Built multiple intranet pages in line with project timelines to facilitate on-time completion.
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Demonstrated exceptional versatility and willingness to contribute beyond job description by learning SharePoint within a brief period for a major intranet project.
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Provided media relations support for media briefings, onsite media training, and SME setup.
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Prepared and edited written content for print and web media and monitored the organization’s online presence through social media, news monitoring, and article tagging.
Marketing Coordinator (Remote)
March 2022-June 2022
National Recreation & Parks Association, Ashburn, VA
Created PowerPoint training presentation on the creation of advertising eblasts to ensure knowledge transfer at the end of contract.
Developed 3-5 advertisers' eblasts on a bi-weekly basis for the association’s magazine using Higher Logic/Real Magnet platform, integrating images, texts, and HTML content.
Marketing Coordinator (Remote)
October 2021-November 2021
Champions in Service, Pacoima, CA
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Developed and reviewed strategic plans for branding and company events.
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Prepared marketing materials and created social media posts to build awareness and drive anticipation for events.
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Collaborated with team members on marketing functions for a special first-time event, partnering with internal and external stakeholders to guarantee event success and achieve two hundred attendees.
Additional Experience
Marketing Communications Associate
TechEmpower, El Segundo, CA (SAAS Company)
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Executed audience-facing marketing campaigns across digital and traditional channels, driving engagement and lead generation
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Maintained brand consistency in messaging, tone, and visual identity across all platforms and collateral
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Coordinated logistics and promotional materials for webinars and trade shows.
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Collaborated cross-functionally with design, development, and sales teams to align messaging and support product launches.
Marketing/Sales Assistant
Peak Technology Partners, San Francisco, CA
Assisted in creating email campaigns, and promotional assets tailored to tech-sector clients.
Conducted market research to inform sales strategies and identify growth opportunities.
Assisted with maintaining the CRM systems, tracked lead activity, and supported follow-up communications with prospects and partners.
Media Relations Assistant
McGraw-Hill Companies, New York, NY
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Supported the Director of Media Relations for two years, with additional project work for the SVP of Corporate Communications and the CEO.
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Managed complex calendars and coordinated domestic and international travel logistics.
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Planned and executed high-profile meetings and media events, including executive roundtables and press briefings.
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Edited and proofread executive communications, including CEO speeches, quarterly earnings reports, and internal memos, ensuring clarity, consistency, and brand alignment across print and digital formats.